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      <title>You are here</title>
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      <pubDate>Sun, 01 Feb 2026 00:00:00 +0000</pubDate>
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      <description>Buyers had no sense of where properties were. So we added a map without losing the simplicity that defined the platform.</description>
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      <title>Show, then ask</title>
      <link>https://humso.com/work/ostrich/show-then-ask/</link>
      <pubDate>Sat, 01 Nov 2025 00:00:00 +0000</pubDate>
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      <description>Signup and area selection had been built for four boroughs. They had to work for all of London without asking buyers for more upfront.</description>
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      <title>Two sides, one conversation</title>
      <link>https://humso.com/work/ostrich/two-sides-one-conversation/</link>
      <pubDate>Sat, 01 Mar 2025 00:00:00 +0000</pubDate>
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      <description>The viewing flow had been patched into a tangle. We rebuilt it as a self-serve experience for buyers, sellers, and the ops team behind them.</description>
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      <title>Building blocks</title>
      <link>https://humso.com/building-blocks/</link>
      <pubDate>Mon, 01 Jan 2024 00:00:00 +0000</pubDate>
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      <description></description>
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      <title>Contact</title>
      <link>https://humso.com/contact/</link>
      <pubDate>Mon, 01 Jan 2024 00:00:00 +0000</pubDate>
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      <title>Message Sent</title>
      <link>https://humso.com/success/</link>
      <pubDate>Mon, 01 Jan 2024 00:00:00 +0000</pubDate>
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      <title>Honest about the model</title>
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      <pubDate>Tue, 01 Jun 2021 00:00:00 +0000</pubDate>
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      <description>The product-matching feature customers didn’t trust had 1% usage. The design problem was shipping something useful without waiting for the model to mature.</description>
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      <title>A sale in the door</title>
      <link>https://humso.com/work/hoop-industries/a-sale-in-the-door/</link>
      <pubDate>Wed, 31 Jul 2019 00:00:00 +0000</pubDate>
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      <description>Most organisers wouldn’t sign paperwork for a sale that hadn’t happened. So we designed a way to take the sale first and the paperwork second.</description>
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      <title>About</title>
      <link>https://humso.com/about/</link>
      <pubDate>Sun, 17 Mar 2019 18:18:43 +0000</pubDate>
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      <title>Book and pay, as simple as child’s play</title>
      <link>https://humso.com/work/hoop-industries/book-and-pay-as-simple-as-childs-play/</link>
      <pubDate>Tue, 31 Jan 2017 00:00:00 +0000</pubDate>
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      <description>Families could find activities on Hoop but not book them. The flow had to work for both sides of a busy marketplace.</description>
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