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      <title>Show, then ask</title>
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      <description>Signup and area selection had been built for four boroughs. They had to work for all of London without asking buyers for more upfront.</description>
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      <title>Book and pay, as simple as child’s play</title>
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      <description>Families could find activities on Hoop but not book them. The flow had to work for both sides of a busy marketplace.</description>
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