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    <title>Prototyping on Humso</title>
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      <title>You are here</title>
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      <description>Buyers had no sense of where properties were. So we added a map without losing the simplicity that defined the platform.</description>
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      <title>Show, then ask</title>
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      <pubDate>Sat, 01 Nov 2025 00:00:00 +0000</pubDate>
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      <description>Signup and area selection had been built for four boroughs. They had to work for all of London without asking buyers for more upfront.</description>
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      <title>Honest about the model</title>
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      <pubDate>Tue, 01 Jun 2021 00:00:00 +0000</pubDate>
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      <description>The product-matching feature customers didn’t trust had 1% usage. The design problem was shipping something useful without waiting for the model to mature.</description>
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