User Research on Humso https://humso.com/tags/user-research/ Recent content in User Research on Humso Hugo en-gb Sat, 01 Mar 2025 00:00:00 +0000 Two sides, one conversation https://humso.com/work/ostrich/two-sides-one-conversation/ Sat, 01 Mar 2025 00:00:00 +0000 https://humso.com/work/ostrich/two-sides-one-conversation/ The viewing flow had been patched into a tangle. We rebuilt it as a self-serve experience for buyers, sellers, and the ops team behind them. Honest about the model https://humso.com/work/edited/honest-about-the-model/ Tue, 01 Jun 2021 00:00:00 +0000 https://humso.com/work/edited/honest-about-the-model/ The product-matching feature customers didn’t trust had 1% usage. The design problem was shipping something useful without waiting for the model to mature. Book and pay, as simple as child’s play https://humso.com/work/hoop-industries/book-and-pay-as-simple-as-childs-play/ Tue, 31 Jan 2017 00:00:00 +0000 https://humso.com/work/hoop-industries/book-and-pay-as-simple-as-childs-play/ Families could find activities on Hoop but not book them. The flow had to work for both sides of a busy marketplace.