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      <title>You are here</title>
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      <description>Buyers had no sense of where properties were. So we added a map without losing the simplicity that defined the platform.</description>
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      <title>Show, then ask</title>
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      <pubDate>Sat, 01 Nov 2025 00:00:00 +0000</pubDate>
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      <description>Signup and area selection had been built for four boroughs. They had to work for all of London without asking buyers for more upfront.</description>
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      <title>Two sides, one conversation</title>
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      <description>The viewing flow had been patched into a tangle. We rebuilt it as a self-serve experience for buyers, sellers, and the ops team behind them.</description>
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