Two sides, one conversation
The viewing flow had been patched into a tangle. We rebuilt it as a self-serve experience for buyers, sellers, and the ops team behind them.
Making tech feeltechnology feel human.
Product designer. UX. Brand. Co-founder. 15+ years of it, now faster than ever.
Selected work
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Show, then ask
Signup and area selection had been built for four boroughs. They had to work for all of London without asking buyers for more upfront.
Honest about the model
The product-matching feature customers didn’t trust had 1% usage. The design problem was shipping something useful without waiting for the model to mature.
About
More on what I believeHow something looks changes whether people trust it, understand it, enjoy using it. But aesthetics is often the last thing considered and the first thing cut, because it's hard to measure. That doesn't make it less real. It makes it harder to defend, and more worth defending.
Looking for my next role.
Senior product design positions, London or remote.