VoucherCodes / RetailMeNot UK

VoucherCodes is a savings platform connecting shoppers with discount codes and vouchers from their favourite UK retailers. Launched in 2008, it grew to over seven million members and six million monthly visitors, with an app ranked number one in the UK and downloaded over three million times. It was acquired by RetailMeNot in 2011 for $46.9 million, and the UK product continued to operate under the VoucherCodes brand as part of RetailMeNot’s international portfolio.

I joined as the sole designer at launch in August 2008 and stayed for just over six years, leaving in December 2014. The early years were a wide brief: brand identity, marketing, and product design for the website that took VoucherCodes from launch to the largest online coupon site in Europe. After the RetailMeNot acquisition in 2011, the role scaled. I built the UK design team from one to eight, recruiting, mentoring, and managing across product, brand, and marketing. I also collaborated with the global Head of Design at RetailMeNot to align the UK, German, and Dutch products with the parent brand, producing shared product guidelines and introducing the international team to the benefits of designing systematically from a shared component library. The mobile app I led design on was awarded number one in the UK and downloaded over three million times.